Reffine Content Management System

Automotive CMS built for OEMs
Scalable, customizable, integrated

Designed specifically for automotive brands, this CMS enables seamless content management, real-time stock integrations, and full-scale localization. Built for flexibility, developed for performance.

Contact us
Trusted by OEM, NSC, Importers & Retailers from over 90 countries
Inchcape and Reffine cooperation
Winner Automotive and Reffine cooperation
Land Rover and Reffine cooperation
Wallis Automotive Europe and Reffine cooperation
Borusan Oto and Reffine cooperation
NIC. Christiansen Gruppen and Reffine cooperation

Best automotive CMS for quick launches

Shorten the journey from idea to market execution by using tools that allow your business to build and publish brand-compliant pages in hours rather than weeks with efficient bulk edits for thousands of pages.
cms reffine


  • Rapid Onboarding
    OEMs can start using Reffine in under 2 weeks and achieve full mastery in under a month.

  • Training and documentation
    Web-based training sessions, online documentation, and video tutorials.

  • Constant support
    Dedicated support teams and dev-on-duty response if issues arise.

  • Bulk edits and fast fix
    Ability to make mass changes instantly (e.g., renaming vehicle models across all pages).
Contact us
cms reffine forms

CMS dedicated for your automotive needs

  • Product Information Management (PIM)
    Manage vehicle specifications, trim levels, and model data dynamically.
  • Finance & Range Calculators
    Showcase financial offers & EV range estimations with customizable tools.
  • Stock Locator integration
    Display real-time vehicle availability across markets.
Contact us
Reffine DXP
"We don't feel like Reffine are simply an agency that is servicing the Jaguar Land Rover business from an infrastructural point of view when it comes to the websites or the forms, but they are also our partners in terms of thinking client first."
Mouad Jaafari Regional Digital Infrastructures Lead, Jaguar Land Rover MENA
DXP Reffine map

Real-Time Stock and Pricing Synchronization

  • Display only available models
    Reffine CMS syncs with live dealership inventory data.
  • Real-time “Buy Online” buttons
    • If a vehicle is in stock, the "Buy Online" button appears.
    • If a model is out of stock, the button disappears automatically, avoiding dead-end user experiences.
  • Localized pricing and tax automation
    Ensure compliance with regional VAT/GST rules.

Localized Content and Multilingual Support


  • Right-to-Left (RTL) language adaptation
    Full Arabic and RTL support, ensuring correct text alignment, navigation, and user experience.
  • Adaptive navigation
    Our CMS dynamically displays region-specific models, offers, and dealership details.
  • Localized promotions
    Content blocks automatically adjust to reflect regional campaigns, regulations, and incentives.
Constact us
Reffine Media Library

Centralize Your Digital Assets

Manage, store, and deliver images that are always up to date, brand-compliant, and perfectly fit the website.

Market-Specific Pricing and Financing Customization

Localized currency and tax adjustments

  • Prices automatically update to reflect regional currencies and exchange rates
  • Support for tax-inclusive and tax-exclusive pricing based on market requirements.

Custom Financing and Lease Options

  • Integrates with regional banking systems to provide accurate financing rates and leasing options.
  • Enables dynamic finance calculators that allow users to adjust loan terms, interest rates, and deposit amounts.
stock locator integrations

Take advantage of extensive
API-driven integrations

Reffine products integrate with 30+ platforms, ensuring a smooth digital ecosystem for content, leads, payments, and analytics.

  • Connect seamlessly with Salesforce, EnquiryMAX, and other local CRM solutions for superior lead management.
  • Process financial transactions with payment gateways like Stripe, PayPal, and local banking connections to accommodate all major payment methods.
  • Adapt to unique market needs with specific tools like Mulesoft and EUROTAX.
Learn more
Reffine tech stack
REFFINE TECH STACK

Technology you can trust

We won MarTech Breakthrough Award 2023 for "Best Content Management Platform".

Don’t bother about global servers, CDNs, security – we already covered that.

Corporate baselines, integrations, GDPR or analytics requirements will not be an obstacle to your growth.

Contact us
REFFINE CMS

Digital Experience Redefined

cost

Higher
Efficiency

Reduce IT expenses with automated workflows and minimal maintenance.
No-code editing

Instant
Updates

No-code editor enables content changes in minutes, not weeks.
Refined processes

Global Scalability

Deployed in more than 90 countries, supporting local workflows and integrations.
Brand compliant by default

Brand Compliance

Predefined, reusable blocks keep all pages on-brand.
case study

Range Rover Sport launched across 88 country websites

Reffine carried out a global launch of the new Range Rover Sport model across the 88 country websites covered by the Reffine Light DXP solution.
Learn more how to smoothly execute global car launch online within minutes.
Learn more
“The implementation time dropped by 45%. We had all the websites perfectly prepared and built according to our brand book."
Matthew Sleath JLR Digital Marketing Manager Overseas Operations

What you get alongside our solutions

Managed hosting

Secure, scalable hosting optimized for efficiency and reduced total cost of ownership, tailored for OEM needs.
Read more

API-first integrations

Seamless integration with your existing systems using an API-first approach to minimize disruptions and maximize efficiency.
Read more

QA testing

Robust quality assurance at every stage – from automated checks to manual reviews – to ensure your websites are error-free and fast.
Read more

Translation management

Multilingual project management to support global businesses in adapting content for diverse markets.
Read more

UX and UI design

During implementation, we design user-friendly interfaces and experiences to enhance customer satisfaction.
Read more

Custom development

Custom solutions crafted by our dedicated front-end and back-end developers to meet clients' business goals.
Read more

Driven by your success

Talk to our website experts today to help find the right solution for unleashing your websites' potential.