Custom Development

Tailored solutions for OEMs’ unique business needs

We work closely with clients to adapt, enhance, and expand our solutions to meet specific needs, whether that means complying with legal regulations, optimizing for regional market differences, or implementing unique functionalities.
hosting aws google cloud azure cloudflare auth0
custom development

Deep customization, not just configuration

Unlike rigid, off-the-shelf solutions, our custom development allows full adaptability. From UX/UI modifications to backend integrations, we fine-tune our products to seamlessly align with your processes.

We continuously refine and optimize based on real-world feedback, ensuring our solutions remain relevant and effective.

Close collaboration and agile development

With small, dedicated teams and direct engineer-designer collaboration, we ensure fast execution, minimal bottlenecks, and zero silos between product, design, and development.
Reffine Custom Development Enterprise CMS & Stock Management Solutions
Adaptability Possible custom feature development per market Often limited to pre-built configurations
Speed Weeks Months to approve, develop, and release
Cost-Effectiveness Agile, customer-first pricing High costs for custom development
Deployment Infrastructure as Code ensures fast, stable rollouts Manual deployments that are prone to delays
Customer Collaboration Direct engineer-designer communication Requests go through multiple corporate layers

How custom development works at Reffine

1) Receiving a request

  • Clients submit requests, often based on local legal requirements, new business needs, or system inefficiencies.
  • We analyze whether this request is unique or if existing solutions can be adapted.

2) Designing tailored features

  • Our UX/UI designers work closely with engineers to craft intuitive, market-specific experiences.
  • We leverage feature flags to activate functionalities per region, allowing flexibility without disrupting existing global systems.

3) Seamless integration and implementation

  • We build custom API integrations for external platforms, ensuring smooth data synchronization across various systems.
  • We use modern tech stacks (Ruby on Rails backend, Vue.js frontend) for scalable, high-performance development.

4) Testing and Deployment

  • Rigorous QA and user testing ensures that new features meet the highest standards before going live.
  • With infrastructure as code, we streamline deployments, ensuring stable rollouts without disruptions.
“Unlike enterprise solutions that force businesses to adapt to their software, our approach is different. We believe in listening first, then building solutions tailored to specific market needs. That’s why we don’t just develop software, we co-create it with our clients.”
Grzegorz Korzeniowski VP of Engineering, Reffine
security protocols
custom development

Examples of local custom development

  • Japan – Legal compliance for vehicle listings
    Challenge: Japanese regulations require all used car listings to display mileage and unique VIN numbers.
    Solution: We developed a validation system ensuring no duplicate entries and compliance with market standards.

  • Australia – State-specific vehicle pricing
    Challenge: Car prices vary across Australian states due to regional taxation policies.
    Solution: We implemented a state selector feature, dynamically adjusting vehicle prices based on the user’s location.

  • Europe – Automated inventory synchronization
    Challenge: Dealers had to manually update inventory across multiple platforms.
    Solution: We built real-time API integrations with external stock management systems, ensuring seamless updates without manual input.

  • Ukraine – Enriched vehicle listings
    Challenge: Limited vehicle data from external providers required manual completion.
    Solution: We developed a data-enrichment engine, pulling details from multiple sources (ESVD, configurators) for a fully populated vehicle listing.

stock locator

Flexible approach to fit your unique needs

  • Our experienced development team has a proven track record of delivering tailored integration solutions worldwide.
  • Prioritizing flexibility with our approach, we’ve successfully executed integrations in over 100 countries, ensuring seamless operations for global OEMs and automotive retailers.
  • Whether it's CRM, stock management, or market-specific tools, our team adapts to your unique needs, providing a robust, API-driven solution that scales with your business across diverse markets.
Learn more