Reffine = experience + vision + dedication

Our mission is to redefine the digital car sales journey for OEMs

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Trusted by global brands with building digital presence in over 90 countries

Who are we?

With over 15 years of experience, we have built a reputation for excellence, helping automotive brands like Jaguar Land Rover, Inchcape, and Mazda overcome the challenges of building and managing their digital presence at scale.

We have experience working globally, customizing digital solutions for different markets – our products are already in use in 98 countries.

our products

What do we do?

Our omnichannel tech solutions for OEMs are the turbocharge behind seamless sales experiences, pushing the pedal on performance and satisfaction.

Our products, such as the Stock Locator, DXP, and AI Image Sorting, are designed to streamline the vehicle buying journey, enhance digital showrooms, and boost direct sales.

We also take care of global content management—our expertise in managing complex content distributions and translation processes tailored to local needs ensures that content is executed consistently across all markets.

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Our way of working

Reffine's project management lifecycle

Working with our clients has significantly improved our ability to innovate and execute projects at a faster pace. The team's approach is not just focused on fulfilling your specific requests, but also on providing additional value.
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Proactive approach to customer needs. Planning the initiatives globally from start to finish.
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Coordination of global rollouts from dev deployment to user implementation and training.
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Monitoring and evaluating of delivered results. Looking for growth opportunities for customer.
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Constant self-improvements. Ongoing product development.

We believe in leadership, not hierarchy

First and foremost we provide equal access to opportunities and resources for everyone as they are.
Also, whether if it’s dev, customer service or business team, our values are universal.

  • Be efficient - we are always looking for ways to work smarter, not harder. Both for our teams and our customers.
  • Be proactive - we keep our eyes and ears out for any opportunities worth seizing, for any projects that clients can benefit from, and risks that need mitigating; good things happen not to those who wait, but to those who make them happen.
  • Be honest - we have a zero-bullshit tolerance policy - better a bitter truth than sweet deceit. Do the right thing, even when it’s hard.
  • Think big - we think global. we think disruptive, we execute with full passion. We are pushing limits and imagining the impossible. Life’s too short to think small.
  • Be profitable - profit is a necessity, not a goal. We cannot deliver long term without profits short term. We believe that we should get paid fairly for the work we do. It allows us to keep the company stable and independent. This way we can grow our employees, products, and customers.
Our leadership

We are Reffine family: innovators and passionates

Reffine team consists of proficient people with experience in working both in smaller projects aimed at quick business results and in complex development projects covering the entire website life cycle.

Adam Wardach

CEO, Founder

Tomasz Badowiec

CTO, Co-Founder

Małgorzata Badowiec

COO, Customer Success

Wojciech Mańczak

Project Delivery

Patryk Szafianski

Project Management

Bartosz Trzmielewski

Customer Support

Justyna Rafalska


Karolina Kijowska

Martyna Kozłowska

Martyna Kozłowska


Barbara Brandt


Grzegorz Korzeniowski


Piotr Bąkiewicz

Operations & Analytics

Boost your automotive digital strategy today

Find out how our solutions can transform your website and fast track your sales. Connect with our experts today.