Content Hub

High costs, weak leads, slow follow-ups: familiar challenges in auto marketing. Changan Auto tackled them with AI and achieved a breakthrough: 32,823 more cars sold.

Learn how AI is shaping the future of the automotive industry.

The integration of Spyne AI’s background replacement within Reffine’s Stock Locator is more than just an aesthetic upgrade - it’s a step forward in automation, efficiency, and brand cohesion.

Learn how AI can replace car backgrounds in seconds and what are the benefits.

In November 2024 BYD started using 24×7 generative-AI concierge inside Baidu Search, built with ERNIE AgentBuilder.

Six weeks later sales-lead conversion jumped 119%, a gain most OEMs chase all year.

Understanding what users really need starts with listening, not assumptions.

In this interview, we explore how empathy-driven conversations helped shape product decisions, and why a simple interview tool became one of the most valuable assets in a creating and evaluating products.

What happens after clients share NPS feedback? At Reffine, we turn it into action. From improving usability to refining communication, every insight matters.

See what changed after Q1 2025 and how feedback drives our work.

After nearly a decade of close collaboration, few things resonate more deeply than hearing: “We feel like one single integrated family.” “They are not simply an agency servicing Jaguar Land Rover—they are our partners in thinking client-first.”

Read full testimonial of Mouad Jaafari, Regional Digital Infrastructures Lead for Jaguar Land Rover MENA.

Different tax policies, disclaimers, pricing structures, and payment gateways all converge to create a uniquely challenging landscape.

We delve into these complexities, drawing on our internal know-how and real-life experiences while exploring how flexible solutions, such as our Stock Locator, can help OEMs and dealerships effectively manage them.

The automotive industry is undergoing a digital transformation, driven not by speculation, but by solid stats.

From regional preferences and mobile usage to the growing demand for end-to-end online transactions, discover the key figures driving change in how consumers buy cars today, and what it means for OEMs and dealers worldwide.

By tailoring every digital touchpoint to local expectations, from user behavior to mobile-first preferences, Jaguar Land Rover created an intuitive, streamlined online journey that resonated with Japanese customers.

This case study explores how collaboration, customization, and cultural insight powered JLR’s success in one of the world’s most demanding automotive markets.

For JLR, automating the data dispatch to CarSensor was an important step for streamlining their operations in Japan. 

JLR needed to maintain accurate and up-to-date listings. Automating this process allowed the automotive manufacturer to reduce manual work, minimize errors, and ensure that its vehicle data was consistently accurate across all platforms.