Reffine Forms Your Automotive Lead Engine

reffine forms

Your Automotive Lead Engine

Flexible, headless, and analytics-ready forms designed to help OEMs simplify customer interactions and maximize lead generation across digital platforms.

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Trusted by global brands in 90+ countries

Key Capabilities

Flexible & Customizable

Tailor every form to your needs with hidden fields, dynamic filters, and adaptive data collection, ensuring maximum insights for marketing teams.

Headless & Scalable

Deploy forms anywhere, anytime, across multiple platforms and digital touchpoints, without being tied to a single CMS or rigid architecture.

Cost-Efficient Infrastructure

Efficient by design, Refine Forms reduces the need for manual upkeep, allowing teams to allocate resources efficiently while maintaining high-quality performance.

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Revolutionizing Automotive Digital Workflows

User-friendly
Interface

Designed with an intuitive UI, allowing non-technical teams to create and manage forms without IT support.

Advanced Lead Management

Built-in features for lead capture, export, and automated notifications, ensuring quick follow-ups and optimized sales processes.

Smart Notifications
& Automation

Configure personalized email alerts and confirmation messages to keep both customers and sales teams informed.

Analytics-Ready

Fully compatible with tracking tools, enabling businesses to gain deeper insights into campaign performance and user interactions.

Enterprise-Level Security

Trusted by global automotive brands, ensuring compliance with security and data protection standards.

Dedicated Support & Content Expertise

A skilled team provides hands-on support to enable a smooth implementation and ongoing optimization.

"What makes Reffine Forms stand out is that you get powerful marketing and sales data, like model interest or campaign source, without asking the user to do anything extra. It’s intuitive, efficient, and tailored for automotive workflows."

Bartosz Huk Product Support Specialist, Reffine

Get the Full Story Behind Every Lead

When a visitor lands on your site using a campaign link, Reffine Forms automatically reads the parameters embedded in the URL and logs them with the form submission. No manual setup or field creation is needed.

We also have a solution that stores UTM parameters in website cookies when a user is off-site (for example, setting up a car on an external configurator domain), and then passes them to the submission when the user returns to fill out a form.

The result? Complete lead context in your CRM, empowering smarter segmentation, accurate ROI tracking, and better campaign optimization.

What can be captured:

Campaign Source

Understand whether the lead came from Facebook, Google, email, etc.

Campaign Medium

Identify the channel type, such as CPC, display, organic, or referral.

Campaign Name

Attribute leads to specific marketing campaigns (e.g., Q2 SUV Push, Summer Leasing).

Custom URL Parameters

Reffine Forms can capture any parameter in the URL, tailored to your tracking needs.

Hidden Fields: More Context, Less Friction

Reffine Forms allow you to gather valuable information behind the scenes, without requiring user interaction. These invisible fields ensure every form submission contains key details that boost lead quality and speed up sales follow-up.

Key use cases in automotive: