When Google reviews your website to determine whether it answers user queries, the search engine doesn't do so with human reasoning. Instead, AI is used and tries matching text input against what's on a web page in order to find relevant results for users' searches.
This strategy has its limitations, which give you both a challenge and a chance.
How can you ensure that queries are matched to your website in light of this?
With schema markup, structured data creates rich snippets that are easier for search engines to understand. In the automotive industry this approach helps classification frequently-searched information about automobile models, including horsepower, acceleration, size, mileage, and pricing. It enables you to rank higher on Google if someone types 'ford mustang' or even just “horsepower."
Schema markup is a powerful tool! Watch the video below and start using it!
If you’re looking for a way to boost your performance in Google search engine results, you should definitely look into schema markup.
But what is it and why is it important?
Google has always had one Goal: providing the most relevant content that best answers their users’ questions.
To do this, Google reviews pages to provide suggestions that are most relevant to a query. However, Google isn’t going to look through your page like a person. Rather than interpreting an article with normal reasoning, the search engine browses through pages blindly. It uses AI rather than eyes to review the text and images and determine whether or not they are relevant to a query. Of course, this method has limits.
To improve your website’s performance within this system, we can use structured data to better translate what’s on the page into a language that is easy for the search engine to understand.
It is especially useful when your page displays products. For example, in the Automotive industry we can classify all the information about a car model, its horsepower, acceleration, dimensions, mileage, and price. This kind of information is highly relevant to automotive customers and is more likely to be identified by a search engine.
Remember, Google wants to provide the best answers to the user's question. So if you can improve Google's accuracy in doing so, your page will benefit as a result.
In this way, you can gain rich snippets and higher positions in Google search results, which leads to more, free organic traffic on your website.
What are you waiting for? Use schema markup to power up rich snippets and improve your performance in Google search results.