If you’re looking for a way to boost your performance in Google search engine
results, you should definitely look into schema markup.
But what is it and why is it important?
Google has always had one Goal: providing the most relevant content that best
answers their users’ questions.
To do this, Google reviews pages to provide suggestions that are most relevant
to a query. However, Google isn’t going to look through your page like a person.
Rather than interpreting an article with normal reasoning, the search engine
browses through pages blindly. It uses AI rather than eyes to review the text
and images and determine whether or not they are relevant to a query. Of course,
this method has limits.
To improve your website’s performance within this system, we can use structured
data to better translate what’s on the page into a language that is easy for the
search engine to understand.
It is especially useful when your page displays products. For example, in the
Automotive industry we can classify all the information about a car model, its
horsepower, acceleration, dimensions, mileage, and price. This kind of
information is highly relevant to automotive customers and is more likely to be
identified by a search engine.
Remember, Google wants to provide the best answers to the user's question. So if
you can improve Google's accuracy in doing so, your page will benefit as a
In this way, you can gain rich snippets and higher positions in Google search
results, which leads to more, free organic traffic on your website.
What are you waiting for? Use schema markup to power up rich snippets and
improve your performance in Google search results.