Hi, it’s Tom from Reffine.
Building a single website is tough, right? Now think of global brands creating
dozens of websites locally. It’s a puzzle with a ton of pieces that all have to
fit together perfectly.
At Reffine, we build local websites for global brands. I’m here to share the 5
most important tips for localizing global automotive websites.
Tip 1: It’s much more than just a language
Let’s talk about adapting your website to local languages.
You might think, how difficult can it be? You just need to translate the text,
choose the right font, and publish. Easy peasy. Not so fast.
Your options are going to vary from one language to the next.
The availability of fonts in languages like Thai, Greek, Chinese, Arabic, or
Vietnamese, each of which possesses specific visual aspects, is limited.
For example, Arabic tends to render text smaller and many words are shorter than
their English counterparts. This means that you may need to increase the size
for readability and alter the layout.
There are a lot of differences between languages and there is no one rule to fit
Tip 2: Be country-specific
Cars are often displayed in various settings that might or might not be relevant
to a particular country. While images featuring snow might be impactful in
Europe during winter, these would be totally irrelevant for a Middle Eastern
audience. Think about culture, weather, and political conditions, and localize
your website accordingly.
Tip 3: Take car differences across the world into account
The automotive industry is pretty complex. Different types of cars are sold in
different countries, such as diesel in Europe, mostly electric cars in Norway,
and petrol cars in the United Arab Emirates. You cannot copy products across
regions without understanding the market and adjusting your offer accordingly.
Tip 4: Time zones are not so simple
If you manage websites across different continents, managing the timing of
launches and updates is difficult. Let’s say you want to premiere a new car
model in multiple countries. What time zone is best for the launch? Once you’ve
made that decision, you need to consider that there are different time zones for
the website and the server, and there is often a couple hours’ difference
Tip 5: Mind the currency
Something as simple as pricing can be a challenge at scale. There are various
price formats to choose from and some currencies are placed before the value
while others come after. There are countries with dynamic prices depending on
the exchange rate and others where more than one currency is available.
Individually, these challenges can be pretty simple. Together, they can cause
issues, especially if you are implementing and maintaining dozens of websites.
That’s where we come in. Our platform enables you to quickly and easily create, launch, and optimize websites globally and at scale. Are you planning to launch new websites in various markets? Let's discuss how Reffine can support you.