Balancing the Evolution of IT with Cultural Diversity in Business
However, on the one hand, we can see the evolution of the IT world, and on the other hand, we have the cultural world, which has a great impact on how your business cooperates with the proper market.
How does it look to work in a specific region where there is a great cultural differentiation?
First of all, one of the most important factors is working time. Whether you are working in Africa, the Middle East, South America, or Southeast Asia, you should take into consideration what time you will start your work. That's why the Content Team at Reffine, responsible for Overseas markets, starts their work earlier than the European Team.
Contrasting Market Content Strategies: A Look at Automotive Brands
We can observe a couple of differences between the markets when it comes to the content displayed on websites.
Let's focus on automotive brands like Jaguar and Land Rover. Most of the content visible on websites is directly related to the climate differences. In the Middle East and Sub-Saharan Africa, we can observe more content with sand, sun, as well as the marketing campaigns related to driving in different climates. In comparison, Scandinavian markets will relate to Land Rover driving through snow, blizzards, rain, etc., and the Middle East will refer to desert terrain.