Nissan keeps the title of its web
page short and sweet
Finally, once you’ve set up the individual pages of your website with search engines in mind, you should include links to valuable external sources as well as include internal redirects so that leads will be encouraged to continue engaging with the topic and, ideally, your company.
23. Write SEO-optimised blog posts
There’s a lot of information to cover with regard to car purchases and many different ways to communicate it. Blog posts represent a great tool for showing
potential and existing customers the extent of your expertise and ability to answer critical questions.
But just like the rest of your website, these pages must be written to appear as part of online searches if you want anyone to see them.
When you’re considering a topic and a title, think about exactly who you’re trying to attract. To drive attention to a particular location, include a city
name in the title or sub-heading. Similarly, work a primary keyword into the title and opening paragraph before repeating it throughout the rest of the text.
And it goes without saying that these blogs need to answer common questions for which your desired audience will likely search.
Do all of this effectively and you will have a new and compelling tool for generating automotive leads.
24. SEO-optimised Stock Locator
Having Stock Locator on your website brings a lot of benefits. But having it SEO optimized brings the results to a different level. Taking care of Search Engine Optimization contributes to:
- higher organic traffic meaning your vehicles gain better visibility,
- positive influence on ad budgets (which means lower CPC),
- evergreen, long-lasting results.
For more information on how to approach SEO in the automotive marketplace go to our Report Catching the Wave of Automotive eCommerce Trend Report with Best Practices in Online Car Sale.
25. Use a local SEO to take advantage of nearby relevant searches
Unsurprisingly, people tend to make purchases at businesses relatively close to home. So, when someone decides to purchase a car, it’s extremely common to search for a car retailer in their area, which often results in a visit shortly afterwards. As such, optimising your website to appear on relevant local searches is massive.
If you haven’t already, it’s time to set up a Google Business profile, where you should then add your address as well as critical information such as your
business category, the services and products you offer, your hours of business, and contact information. After this is in place, it’s very helpful to encourage customers to leave positive reviews, which will raise your rating and visibility in future searches.