Studying the correlation
This shared connection user satisfaction results in a direct correlation between bounce rate in page speed. As your website loads more slowly, your bounce rate will climb. And of course, as performance improves, your average bounce rate will decline.
Let’s look at some real world examples of this correlation in action.
Renault manufactures lower bounce rate and higher conversions
When Renault, one of the largest automakers on the planet, set out to optimize its website performance, the results were dramatic.
By dropping the amount of time needed to load its largest page elements to under 1 second, the company saw its bounce rate drop by 14%. Simultaneously, Renault witnessed a 13% increase in successful conversions, demonstrating how this correlation directly translates to business success.
NDTV keeps its audience tuned in
As a leading new station and website in India, NDTV caters to more than 200 million unique users monthly. With such a massive audience, any disruption to website performance could have a massive ripple effect.
So, the organization prioritized online optimization, resulting in a 55% increase in loading time. Following this incredible improvement, NDTV also experienced a 50% reduction in its bounce rate as people lingered on faster loading pages.
The Economic Times stabilizes its market
Staying in India, the Economic Times reports business-oriented news to over 45 million unique audience members a month. However, its website had suffered responsiveness issues.
By addressing this and improving the average page speed of its website, the newspaper achieved an 80% faster loading time. This led to a 43% drop in its bounce rate, as page speed once again played a role in keeping users around.
The ultimate goal
So, increasing page speed will consistently lead to a corresponding drop in bounce rate. But is there a limit to the relationship between these two metrics?
At this point, the realistic highest page speed that a business can achieve is around a 1 second load time, though some businesses have broken this threshold. However, this is by no means the final ideal.
0.2 seconds represents the standard human reaction time. That means that anything longer than this will be perceived as a delay, no matter how fast it takes place. So, our final goal should be to achieve instantaneous loading, at least in terms of how our users perceive it. And while this objective likely lays several years down the road, it’s essential to keep it in mind so that we remain ambitious in our pursuit of innovation!